Building Your Brand with "The New Word of Mouth.” Social media, including blogging, are effectively today’s equivalent of “word of mouth” marketing. The downside: you need to learn how to use the tools. The upside: scale. (From Daily5Remodel)
An Overview of 40 Years of Energy Policy. Michael Graetz’s new book, “The End of Energy,” surveys 40 years of U.S. energy policy, with the conclusion that it’s basically 40 years of failure. If you’re interested in energy issues and don’t end up reading the book, it’s at least worth reading this review. (From The Energy Collective)
The Tortilla, the Kitchen Fan, and the Energy AuditorIn this hilarious story, one energy auditor discusses how exhaust fans and open windows affect air movement (not quite how you’d expect), what to do when your tortillas are burning, and the pitfalls of having a smart-alec dog. (From Home Energy Pros)
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